The before
Dharti Metals supplies structural steel, TMT bars, and specialty alloys to mid-sized construction firms and OEMs across Gujarat and Maharashtra. 34 reps, six product lines, three regional managers. Every PO followed a long negotiation — V1, V2, sometimes V12 of a quote before the buyer agreed.
The quoting lived in Excel files emailed back and forth. Re-quotes happened on WhatsApp. Reps copied numbers from one file to the next, sometimes wrong. Closed deals had no audit trail — if a buyer disputed the locked-in steel rate three months later, the team had to reconstruct the negotiation from memory.
We had a deal where the rep agreed a margin two points below floor. By the time we caught it, three identical POs had shipped. — Rakesh Bhatia, regional sales manager
Why GrowYu
Rakesh evaluated three tools — Zoho, Freshworks, GrowYu. Zoho won on customisation depth but lost on per-seat math (34 reps × ₹1,400 = a non-starter). Freshworks lost on the same. GrowYu won on the multi-stage quoting stack — V1 through V99 of a quote tracked, margin diff highlighted, AI summary on every negotiation call.
The switch
Migration was three weeks — not because GrowYu was complicated, but because Dharti's pipeline needed five custom stages and twenty custom fields. The onboarding lead built it all on a shared call over two afternoons. Distributor profiles were rebuilt from Tally export — 213 distributors, full re-order history, credit lines tagged.
The first quote-version diff caught a margin error on day four. The next month's audit caught seven more. The pipeline stage "Negotiation V3+" now triggers a regional-manager review by policy — something they could never enforce on Excel.
Every quote version is now a row in GrowYu. Every margin diff is visible. We caught ₹4.2 lakh of pricing leakage in the first quarter. That alone paid for the next decade of GrowYu. — Rakesh Bhatia, regional sales manager
The result, in their own numbers
Sales cycle compressed from 140 to 90 days, mostly because reps stopped reinventing the quote shape each time. Distributor re-order rate up 28% year-on-year — the 90-day re-order nurture runs automatically off the last-order date.