The before
Mittal Realty runs the resale and rental side of three Mumbai sub-markets — Andheri West, Bandra, and Lower Parel. Fourteen agents, two desk coordinators, one owner who still does site visits on weekends. Inbound leads came from IndiaMart, Facebook Lead Ads, and walk-ins; outbound was a daily call list assembled by whoever opened the laptop first.
Everything lived in one Google Sheet. New leads were typed in by the coordinator at 10:30 a.m. and 5:00 p.m. By the time a rep called, the lead had been waiting four to six hours. Half the time, the prospect had already toured a competitor's flat.
Our IndiaMart leads used to sit in a sheet for a day before someone called. By then the buyer had toured three other places. — Aryan Mittal, founder
Why not Runo
Aryan evaluated Runo over a weekend. The product was solid — call recordings, dialer, decent dashboards. The pricing wasn't. Fourteen agents on Runo's annual plan came to ₹8,386 a month. On the monthly plan it was over ₹12,000. For a team where margins are already thin and three of those fourteen agents rotate every quarter, paying per seat felt like paying a tax on growth.
The switch
Setup took an afternoon. The team imported their existing IndiaMart account, connected two business SIMs for the SIM-based dialer, and switched the FB Lead Ads form over to GrowYu's webhook. Round-robin routing went live by sub-market — West region leads to Riya, Bandra to Karan, Lower Parel to Anjali. Phone-number dedupe killed three duplicate streams that had been costing them double-calls.
The unlock wasn't AI summaries or any single shiny feature. It was the 90-second SLA from lead-in to rep notification. The coordinator's role shifted from "data entry" to "follow-up management". The agents stopped opening the sheet altogether.
We didn't add headcount. We added speed. Same fourteen people, more than double the site visits — because the leads stopped going cold. — Aryan Mittal, founder
The result, in their own numbers
Eight weeks after switching, monthly site visits had gone from 38 to 81. Booked flats followed: Q2 closed 1.7× the Q1 number, with no change in marketing spend. The team didn't grow. The funnel did.
The line Aryan keeps quoting on broker WhatsApp groups: "Same 14 agents. ₹8,386 to ₹999. Read it twice."