Guides

Playbooks you can copy on Monday.

Step-by-step guides for Indian SMB sales teams. Lead capture, follow-up flows, WhatsApp templates, AI in the loop, hiring and retention. Field-tested with real GrowYu customers. No paywalls. No gated PDFs.

Featured · 10-part series

The Indian SMB sales playbook, 2026.

A 10-part guide for founders running 5–50 person teams. From your first IndiaMart lead to a 30-second AI summary that lands in WhatsApp. Built with 18 customers across coaching, real estate, healthcare and B2B distribution.

PR Pratik Rao · 10 chapters · ~90 min total Start chapter 1 →
— series cover · 10 chapters —
— guide · lead capture —
Lead capture · Step-by-step

Connect IndiaMart to GrowYu in under 4 minutes.

The exact field mapping every broker should use, plus the de-dupe rule that kills double calls.

4 min · beginner
— guide · website forms —
Lead capture

Build a high-converting website form for tele-sales.

5 fields, 2 you can skip, and the JS snippet that pushes leads to GrowYu without a Zap.

6 min · intermediate
— guide · follow-up —
Follow-up

The 3-7-21 follow-up cadence: when to stop chasing.

Day-by-day playbook that lifted Brightline's enrolment 38%. Includes the exact reminder copy.

7 min · intermediate
— guide · whatsapp —
WhatsApp

Get verified on WhatsApp Business in 48 hours (without an agency).

The Meta documents, the rejection reasons we've seen, and the resubmission script that works.

9 min · beginner
— guide · templates —
WhatsApp · Templates

11 WhatsApp templates Meta will approve on the first try.

Real-estate site-visit confirmation, coaching demo reminder, healthcare appointment, more. Copy-paste.

5 min · beginner
— guide · ai workflow —
AI workflows

Turn AI call summaries into next-day callbacks (without surveillance).

A workflow that respects the rep: summary → suggested next step → rep approves → reminder.

8 min · intermediate
— guide · routing —
Sales ops

Lead auto-assignment rules that don't make agents fight.

Round-robin, skill-based, and territory routing. With a fairness toggle you can show your team.

6 min · intermediate
— guide · pipeline —
Sales ops

Design a sales pipeline that fits on one screen.

Why most CRMs ship 12 stages, why you should ship 4, and how to retire the ones you stopped using.

5 min · beginner
— guide · hiring —
Hiring & team

Hire your first tele-sales rep in Tier-2 India.

The 4-question screening script, the trial-call format, and the comp band that actually retains.

11 min · advanced
Series

Multi-part: From IndiaMart to renewal.

A 6-chapter walk-through of the full SMB tele-sales loop, told through a real coaching institute in Indore. Each chapter is standalone, but together they make a complete onboarding for a new sales manager.

Estimated · 52 min total · last updated 18 Apr 2026.

Start the series →
  1. 01Capture every lead in 60 seconds7 min
  2. 02Auto-assign without office fights6 min
  3. 03First call within 90 seconds9 min
  4. 04The 3-7-21 follow-up cadence8 min
  5. 05Close on WhatsApp, not the call11 min
  6. 06Renewals 90 days before churn11 min

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