CRM for coaching & ed-tech

Admissions season runs on follow-ups — not luck.

Every parent inquiry routed to the right counsellor in 90 seconds. Every "call me Tuesday" remembered. Every demo class booked, confirmed, and reminded. One flat fee — no charging for the new joiner.

+38%
Term-on-term enrolments lift
39%
Inquiry-to-demo conversion
90%
Follow-up adherence (was 60%)
5 min
Setup time for a new batch
Built for admissions teams

Six things every coaching CRM should do — and most don't.

Inquiry-to-counsellor in 90 sec

Parent fills your website form or Instagram lead ad. Counsellor's phone rings 90 seconds later. Demo booked before the parent moves on.

Smart follow-up reminders

"Call back Tuesday at 4pm." System pings the counsellor at 4pm with the full prior context. Adherence goes from 60% to 90%+.

WhatsApp parent templates

Demo confirmation, demo reminder 2h before, fee-due nudge, weekly progress update — all pre-approved templates, sent from verified Business number.

Batch-level routing

JEE counsellor sees only JEE inquiries. NEET counsellor sees NEET. New batch starts? Add the routing rule in 30 seconds. Cohort-level dashboards roll up automatically.

Source ROI per ad set

Tag every inquiry with its ad set. End of the term, see exactly which creative, which keyword, which referral source actually paid for itself.

AI summaries every counsellor uses

Twenty-minute parent call becomes a four-line summary the next counsellor on shift can act on. Reps stop typing, start calling.

Counsellor adherence

The system remembers what the counsellor promised.

"Call me Tuesday 4pm" used to live in a counsellor's notebook. Now it lives in the CRM, fires at 4pm sharp, and surfaces the full prior conversation so the counsellor sounds prepared, not surprised.

  • Time-of-day reminders with prior context
  • Missed-call retry queued automatically
  • Director sees adherence per counsellor, per batch
Parent communication

WhatsApp from a verified number, not a personal phone.

Demo confirmations, 2-hour reminders, fee-due nudges, weekly progress updates — sent from your verified WhatsApp Business number with Meta-approved templates. Parents respond; replies land in the CRM.

  • Demo confirmation + 2hr reminder pre-built
  • Fee-due nudges with payment link attached
  • Refer-a-friend trigger after enrolment

Term-on-term enrolments went up 38%. The counsellors didn't suddenly become more disciplined — the system just stopped letting them forget.

PJ
Priya Joshi
Director, Admissions · Brightline Coaching
Coaching-ready features

Everything an admissions team needs.

  • Website forms, FB + Instagram leads, WhatsApp inbound — captured
  • Counsellor + batch routing in 30 seconds
  • "Call back Tuesday 4pm" reminders fire on time
  • Demo class confirmation + 2hr reminder via WhatsApp
  • Fee-due and orientation reminders auto-queued
  • Scholarship-test scheduling baked into the pipeline
  • AI four-line summary at the end of every parent call
  • Refer-a-friend nudge once a student enrols
Coaching FAQ

Common questions from coaching directors.

Can different counsellors see different batches?
Yes. Set up batch-level routing in 30 seconds — JEE counsellor sees only JEE inquiries, NEET counsellor sees NEET. Cohort-level dashboards roll up to the director automatically.
Do parents get WhatsApp updates from us or from GrowYu?
From your verified Business WhatsApp number — never from a personal phone or a generic gateway. Templates are pre-approved by Meta so delivery rates stay high.
How do you handle the "call me Tuesday" promise that everyone forgets?
Counsellor logs the callback slot. At the scheduled time, the system surfaces the lead with the full prior conversation context. Adherence in our cohort jumps from ~60% to 90%+.
Can we track which ad set generated which enrolment?
Yes. Every inquiry is tagged with its source — ad set, keyword, referral — and source ROI in rupees is on your daily WhatsApp digest.
What does it cost during a 60-counsellor admissions season?
A flat ₹999/month — same as a 20-counsellor or a 100-counsellor team. No per-seat math; the new joiner does not add to the bill.

Start free in 5 minutes.

Unlimited capacity at every tier — pay for your business, not your headcount. No card required, no annual lock-in.